France’s parliament on Thursday backed a string of measures making low-cost fast fashion, especially from Chinese mass producers, less attractive to buyers.
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The vote makes France the first country in the world “legislating to limit the excesses of ultra fast fashion”, said Christophe Bechu, minister for the ecological transition.
Key measures include a ban on advertising for the cheapest textiles, and an environmental charge slapped on low-cost items.
The French clothes market has been flooded with cheap imported clothes, while several homegrown brands have declared bankruptcy.
But the main arguments put forward by