The Best New Season Fashion Brands And Buys Of 2024

Sifting through the new sections of your favorite online retailers can be an overwhelming task, and knowing what is and what isn’t worth investing your money in is not always clear. Which is where we come in. Team Vogue has extensive experience when it comes to shopping, be that browsing flea markets for a vintage gem, trawling the online sales, or identifying those chic needles in the high-street haystack.

It’s almost spring, so we’re pausing to take stock of our wardrobes and working out where the gaps are. From new-season fashion heroes – think biker boots, cozy cardigans and shirt dresses – to 2024’s new brands to know, we’ve got all of your bases covered. Scroll down to see and shop our new-season wish list.

Read more: Spring/Summer 2024 Fashion Trends


Noteworthy arrivals


Molly Goddard has a knack for sprightly knits – and her new striped Joanna cardigan, made from shimmering Lurex, serves as proof. Also on our wish list for this week: Loewe’s playful Mary-Jane mules, which are the perfect seasonal shoe, The Row’s holiday-ready raffia bag and Massimo Dutti’s wide-leg linen trousers.

Erdem’s floral velvet midi-skirt is the definition of spring style. Pair with a vanilla-hued vintage Gucci Jackie bag and Bottega Veneta’s Fin earrings – the brand’s latest cult jewellery, following the success of its teardrop earrings – for maximalist appeal. Speaking of cult buys: Wales Bonner’s crochet-trimmed, recycled jersey hoodie is a seasonal must-have.

Erdem

Floral-Pattern Velvet Midi-Skirt

Wales Bonner

Mantra Embroidered Crochet-Trimmed Recycled Jersey Hoodie

Forget “pop of red” – Cos’s racer-back dress, rendered in a striking postbox shade, is a punch of ed. Not quite ready to embrace the bold color? Try Toteme’s striped, rib-knit maxi realized in the same tank silhouette. Either dress would style well with Birkenstock 1774’s new buckled Milano sandals or Ganni’s oversized bomber jacket.

GANNI

Twill Oversized Bomber Jacket


The “pop of red” trend has made its way down to the footwear department this season, and this week, we found the perfect pre-loved knee-high boot from Hermès in a traffic-stopping shade of crimson. Elsewhere, we have our eyes on Tory Burch’s new-in collection, specifically a white, deconstructed denim skirt – just add a navy crew-neck knit now and a white tee come summer.

Vivienne Westwood

Pulling Argyle Cotton Midi-Dress

Hermes Piment Red Leather Knee-High Flat Boots

Tory Burch

Denim Deconstructed Skirt

When we saw Dries Van Noten’s longline polo on the runway, we couldn’t wait for it to drop in stores, and we’re happy to report that it’s finally arrived. Style it up with a mesh midi-skirt, as seen on the catwalk, or keep it casual with a pair of slouchy jeans. Timberland X Veneda, meanwhile, has brought an unexpected twist on the classic yellow boot with a pointed toe and a stiletto heel – the ultimate accessory mash-up.

Dries Van Noten

Colorblocked Cotton-Blend Sweatshirt

LOEWE

Ribbed Jersey-Trimmed Ruffled Silk-Crepe Miniskirt

If you haven’t heard of Hope Macaulay, here you go. Based in Northern Ireland, all pieces are handmade and come packed full of character – the red bow sweater currently sits at the top of our wish list. You might also be interested to know that pre-loved site Hardly Ever Worn It is now available at Luxury Stores at Amazon, and we have our eyes on a Jil Sander silken pouch, which will be ideal for spring wedding season.

Free People

Hope Macaulay Red Bow Sweater

Hereu

Soller Buckled Woven-Leather Loafers

Jill Sanders

Pre-Loved Satin Mini Dumpling Bag


The weather might be all over the place right now, but rest assured that spring is just around the corner. When it finally arrives, we’ll be reaching for tailored shorts – ideally Loewe’s wrap-effect pair. We recommend styling with a collared knit and ballet pumps.

Isabel Marant Étoile

Alec Striped Intarsia Open-Knit Sweater

Totême

Scoop Leather Shoulder Bag

LOEWE

Layered Wrap-Effect Cotton-Twill Shorts

Calling all sunglasses aficionados: Cos X Linda Farrow is back for another season, and it’s as good as ever. The collection’s Flight aviator sunglasses are exactly what we needed to give our spring separates a little ’70s flair. Elsewhere, we’ve seen mules having a real moment, with comfy suede styles popping up in the Vogue offices this month.

Guest In Residence

Rugby Oversized Striped Cashmere Sweater

COS

X Linda Farrow Flight Sunglasses

16Arlington

Delta Sequined Satin Midi Skirt

If you’re looking to update your dress collection this March, allow us to point you in the direction of & Other Stories’s beige midi-dress, which is a stylish, utility-inspired alternative to the season’s typical floral offerings. We also have a soft spot for puffed hemlines, as seen in the below mini from Mango, which would look fun layered underneath a navy knit and styled with biker boots.

LOEWE

Squeeze Small Leather Shoulder Bag

Bottega Veneta

Midnight Blue Intrecciato Leather Garda Bag

& Other Stories

Belted Utility Midi Dress


Clarks’s collaboration with fashion editor fave, Martine Rose, has stolen our hearts this month, and the curved-heel loafers in faux snakeskin are well worth a look. We’re also on the lookout for spring-ready staples, with trench coats and shirting topping our wishlists – Studio Nicholson and Cos are delivering in this department right now.

If you invest in a skirt this season, make it knee-length – like Dries Van Noten’s printed Sispy skirt, which is the ideal partner for Jimmy Choo’s knee-high boots. M&S also caught us off guard this week with the perfect textured white top, which will look just as good with wide-leg trousers as it will miniskirts.

Dries Van Noten

Sispy Printed Cotton Wrap Skirt

Louisa Ballou

Orange And Brown High Tide Maxi Dress

Bows seem to be adorning everything this year, if social media is anything to go by, and Simone Rocha is the reigning queen of all things coquette. The brand’s black bow drop earrings are a great entry point to the trend. Balance out the girlishness with a bit of sportswear – a vintage Adidas track top will do the job nicely.

Vintage

Miu Miu F/W1998 Plastic Wrap Tweed Heels

Vintage

Adidas Women’s Burgundy Adidas Long-Sleeve Shirt

Simone Rocha

Black Bow Ribbon Drop Earrings


The barrel-leg trouser is the unexpected silhouette primed to take over our wardrobes in 2024, and Cos has just delivered an easy entry point to the trend with its tailored black pair. Elsewhere, we have Dries Van Noten’s “pop of cobalt” ribbed knit – paired with warm shades of burgundy and brown this February.

Bottega Veneta

Orbit Metallic Rubber, Mesh And Fishnet Sneakers

Dries Van Noten

Striped Ribbed Wool-Blend Sweater

COS

Utility Barrel-Leg Trousers

Kurt Geiger London

Kensington Drench Drawstring Bag

The dress-over-trousers look has been a popular styling motif on the front row this season, but it can be tricky to recreate. Start your search with a vintage lace dress and then layer up with baggy jeans and a roll-neck knit. Mulberry’s pre-loved bag edit is another noteworthy discovery this week, with all the totes delivering on purse-friendly prices and vintage kudos. A win-win.

Vintage

Miu Miu F/W 1999 Sportstyle Heels

Vintage

Women’s Black See-Through Crochet Maxi Dress

Who knew the classic “dad” boat shoe would become such a lust-worthy accessory this year? Beloved by Vogue‘s own Julia Hobbs, the secret is to lean into the prepiness with pleated miniskirts and knitted vests, à la Miu Miu. Speaking of preppy, Arket’s subtly flared navy shirt dress is exactly what we want to be wearing for spring’s changeable temperatures – wear with knee-high boots now, then swap in ballet pumps come summer.

LOEWE

Flamenco Purse Bag In Mellow Nappa Lambskin

Charles Jeffrey Loverboy

Inside-Out Patchwork Jumper


JW Anderson can always be relied upon for a real “wow” dress moment, and this season is no different. The brand’s gray padded dress is sure to turn heads, whether you wear it to a wedding or on the weekend. Speaking of weddings, & Other Stories’s new Savoir collection has a number of vibrant dresses that would be perfect for a spring ‘do – the buttercup-yellow asymmetric midi is the ultimate fashion endorphin boost.

JW Anderson

Asymmetric Padded Lyocell And Wool-Blend Maxi Dress

Edge Of Ember

Charlotte Collins Twist Hoop Earrings

& Other Stories

Draped Asymmetric Midi-Dress

Souped-up sportswear is all the fashion crowd is wearing this season, and Vagabond has created a clever heeled pump that combines athletic motifs with high-shine metallics. We also spotted a perfect pair of vintage Adidas trackies on Rokit this week – simply style with embellished flats and a gray V-neck knit for Vogue editor-approved styling.

Rohé

Knitted Wool-Blend Polo Shirt

Vintage

Black Adidas Lined Tracksuit Trousers

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