Like previous years, 2023 is also full of viral moments coming from the realm of fashion. Not a few of them have intrigued the public or sparked controversy.
From royals’ styles that ended in hilarious memes to advertisements that drew pro-Palestinian criticism, here are 10 viral fashion moments that enlivened conversation on social media this year.
1. Astro Boy Shoes
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 Big Red Boots MSCHF (Photo: Instagram) |
After releasing ‘devil’ shoes which caused a stir, MSCHF is again offering a unique product in early 2023. Named Big Red Boots, this footwear resembles the shoes of the Japanese manga character Astro Boy.
In early February, news emerged that MSCHF would sell Big Red Boots for US$ 350 or Rp. 5.3 million. However, the resulting euphoria makes these shoes many times more expensive in hand resellers. Evidently, the offering price on StockX at that time increased manifold to reach US$ 1,000.
2. Rihanna’s style at the Super Bowl
 (Photo: AP Photo/Ashley Landis) |
The spotlight is on Rihanna’s appearance at the 2023 Super Bowl Halftime Show. While performing on stage, she also announced her second pregnancy.
For the historic moment, jumpsuits Military-style red from the Loewe fashion house specially designed by Jonathan Anderson is a mainstay. The jumpsuit is half open, exposing a shirt covered in a surreal style leather bra adapted from the Loewe Fall 2022 collection.
3. Kate Middleton at the 2023 BAFTAs
 Photo: Chris Jackson/Getty Images |
Kate Middleton has once again confirmed her status as the queen of ‘recycled’ style. At the star-studded BAFTA 2023 event, she wore her old white Alexander McQueen dress which was remade so it looked new. Not only that, cheap earrings from Zara further enhance her style.
Her appearance is highly anticipated because BAFTA 2023 will be Kate’s first as Princess of Wales. Not only that, he also appeared in the midst of the controversy over Prince Harry’s biography book. Once again, Kate did not disappoint.
4. Pope Francis Style AI Edited
Pope Francis was flooded with praise after a photo of his appearance in a thick white jacket went viral on social media. However, it turns out that the photo was just discovered to be the result of editing by artificial intelligence technology, aka AI.
Already viral, searches for the keyword ‘pope’ or whale have increased sharply according to Google Trends. Forbes reported that many people were looking for the ‘Balenciaga Pope’ after allegations emerged that the 86-year-old man was wearing products from the Balenciaga fashion house.
5. Queen Letizia’s hat becomes a meme
European royal events usually require female guests to wear hats or what are usually called fascinators. So it is not surprising that the coronation of King Charles III last May became a kind of competition for the best hat styles. Queen Letizia of Spain chose something that went viral on social media.
The hat is made of woven material with lace accents and is shaped like a large, inverted bowl. On X (formerly Twitter), various reactions and hilarious memes emerged for Queen Letizia’s headdress. Some say it looks like a samurai hat and Raiden’s hat, one of the characters in the game Mortal Kombat.
https://wolipop.detik.com/fashion-news/d-6709547/viral-topi-ratu-spanyol-di-penobat-charles-cepat-mirip-lampu-ikea.
6. Jared Leto’s costume at the MET Gala
 Photo: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue |
Jared Leto successfully stole attention at the MET Gala 2023 thanks to his choice of costume. The actor wore a giant cat costume that resembled Choupette, the white cat belonging to the late Karl Lagerfeld.
Jared Leto chose this costume as a form of tribute to the Chanel designer. The MET Gala 2023 was held to mark the opening of the exhibition ‘Karl Lagerfeld: A Line of Beauty’ which celebrates the work of legendary designer Karl Lagerfeld
7. Jennifer Lawrence sandals in Cannes
 Photo: Corbis via Getty Images/Stephane Cardinale – Corbis |
Jennifer Lawrence spread her charm on the red carpet at the 2023 Cannes Film Festival. However, the spotlight was on her footwear. Instead of shoes, he was seen wearing flip-flops after the event.
Various reactions emerged after Jennifer Lawrence. Not a few people praised him because his appearance was considered a heroic act to protest against sexist regulations
8. Barbiecore Trend
 Photo: Vianney Le Caer/Invision/AP |
The color pink is back as a fashion trend this year as an effect of ‘Barbie’, the best-selling film in 2023. Barbiecore, that’s the term used.
Margot Robbie, the main star of ‘Barbie’ celebrated this trend through a series of stunning appearances on the red carpet.
9. Beyonce’s Costume Parade in ‘Renaissance’
 Photo: Kevin Mazur/Getty Images for Parkwood |
Beyoncé makes her ‘Renaissance’ world concert tour her personal catwalk. A row of costumes from world-famous fashion houses designed specifically for her complement the Queen Bee’s stage act.
From Alexander McQueen to Balmain, Loewe to Vivienne Westwood, everyone creates one-of-a-kind outfits just for Beyoncé concerts. Jimmy Choo also reportedly prepared 41 pairs of shoes.
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10. Balenciaga Towels
 Photo: Doc. Balenciaga |
It seems difficult for Demna to stop making eccentric fashion products even though he has ‘repented’ after the controversial Balenciaga advertising scandal. The presence of tens of millions of rupiah in towels is proof of this.
“This Balenciaga towel skirt in beige terry cotton is from look number 30 in the Balenciaga Spring 2024 collection,” is how Balenciaga describes the product on its website.
11. Zara Threatened with Boycott
 Photo: Doc. Zara |
Zara received criticism and was threatened with a boycott after releasing a campaign for its latest fashion collection. This Spanish brand was accused of exploiting war conditions in Gaza for an advertising campaign.
In the midst of widespread calls to end Israeli military aggression in Gaza and the West Bank, Palestine, Zara displays a photo collection for Zara Atelier which allegedly depicts victims of bombing and shooting in the Gaza Strip.
Watch Video “Beyoncé Ready to Release New Album Act II“
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